ShellyBergSepia
Dear friend—
If I were a more for­mal Dean this correspondence would begin:


      The Frost School of Music gratefully acknowledges your recent gift to its Annual Fund.
      However, since I’m a jazz performer and more of a laid-back kind of guy, I’m more comfortable with something along the lines of “I’d like to propose a toast to Jane and John Doe in honor of their financial support.”
      Now, in a perfect world, I’d invite you for coffee. I’d shake your hand vigorously and there’d be no mistaking the sin­ce­rity of my gratitude. In this almost-perfect world, though, I have a music school to run. So, the only practical method of conveying my thanks—and the thanks of the school—is to send you this letter.
      We really appreciate your support. Without the help of generous folks like you we couldn’t begin to achieve our goals: educating the next generation of performers, com­posers, teachers, and engineers; assembling the finest fa­cul­ty money can buy; offering South Florida a buffet of terrific concerts; and, making sure that music will remain an im­por­tant part of our everyday lives.
      A picture is worth a thousand words. Draw yourself a men­tal snapshot of a student with a huge smile on her face. Add a soundtrack of your choosing and experience the par­ti­cu­lar type of joy that comes from sharing your resources with others, the satisfaction of making a difference in the life of one aspiring musician. Now there’s a picture that is worth a thousand words: Thanks!
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Shelton (Shelly) Berg
Dean
Frost School of Music
Dear Friend—
      At the Frost School of Music we believe that visionary leadership and careful planning enables us to augment our considerable legacy and invent novel solutions to the chal­lenges that face any large school of music. Just as per­ma­nent structures such as bridges and skyscrapers require years of planning and a substantial foundation, at the FSOM we value donors such as yourself. You are the foundation upon which we will build our School and shape the next ge­ne­ration of professional musicians.
      Accordingly, we gratefully acknowledge your recent gift to the Capital Campaign. As you know, every gift of $100 or more will be permanently commemorated in our next critical expansion: The Center for Experimental Music.
      This much-needed building will house practice rooms, rehearsal spaces, administrative offices and in­no­vative in­struct­ional areas. I hesitate to describe them as “class­rooms,” since our goal is to reinvent the entire basis for educating future music professionals.
      To that end, we have inaugurated the Experimental Music Curriculum, a groundbreaking method in which each student is assigned to a chamber ensemble. These small groups will be laboratories for performance, composition, ear training, analysis, and entrepreneurship. Moreover, each student will have electronic keyboards and computer laptops to enhance and accelerate their learning process.
      As you know, these kinds of programs require significant (and ongoing) funding; we count ourselves blessed to count you among our friends and supporters. We hope you’ll con­tinue to remember us in your charitable giving and we invite you to stop by the school anytime. Here you’ll find a beehive of educational and performance activities as well as a col­lec­tion of students incredibly enthusiastic about their futures. You will be inspired merely by seeing them in action.
      A thousand thanks and our sincere best wishes!
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Shelton “Shelly” Berg
Dean and Patricia L. Frost Professor of Music
Dear friend:
      Each time a conductor mounted the platform or a singer took her place beside the piano during the 2010 Festival Miami, it was fulfilling its commission to bring to South Flo­ri­da the finest performing artists from around the world. Hav­ing completed its XXth season, we at the Frost School of Mu­sic are proud that we could again enrich the lives of South Floridians.
      Our corporate and foundation sponsors, who were part of the orchestra of supporters who made Festival Miami pos­si­ble, were just as important as the instrumentalists who po­pu­lated the musical orchestras. Without the ongoing and sig­ni­ficant donations of civic minded institutions, the FSOM would have been unable to present this lively and beloved series for another season.
      On behalf of Dean Shelton Berg, all the faculty and staff and performers who made the 2010 Festival Miami one of the best in its history, accept our heartfelt thanks for your gift of $XX,XXX. We know the economy has been challenging; we’ve feel it too. Because of that we are doubly grateful for your gift.
      We invite you to join us for a concert during the 2011 Festival Miami. As a token of our appreciation for helping to underwrite Festival Miami, we’d like you to have two tickets to a concert of your choice. One of our staff will be contact you as Festival Miami 2011 approaches to help you make your selection. We hope you’ll understand if your first choice is sold out, and we promise you’ll be glad you experienced firsthand the fruits of your corporation’s or foundation’s support.
      Sincerely,



Nancy Castleman-Dion
Assistant Dean for Development
Frost School of Music
Dear friend:
      Every season of the year is a good time to support the Frost School of Music, and your recent gift of $XXX to the An­nual Fund gives me the opportunity for me to send you my thanks as well as my cordial greetings. Keeping in touch with my family of Frost School of Music supporters is one of my most important, and certainly my favorite, activity. This way, I can take the pulse of our community of supporters and friends and make certain we are addressing your unique needs and requests.
      As you know, we use these donations to the Annual Fund by generous individuals such as yourself to provide scho­lar­ships, to expand programmatic activities, to purchase and to maintain our many musical instruments and scores—a way to make sure the workings of the Frost School of Music don’t ever miss a beat.
      Sometimes I get a little behind in my correspondence and I hope you’ll forgive any tardiness. We strive to respond to all gifts in a timely manner and when we miss that mark we’ll do whatever necessary to make it right. What you do for the Frost School of Music is terrifically important and I want you to know that! Without your help, we’d never have been able to make the Frost School of Music one of the finest uni­ver­sity-based music schools in the United States.
      Pick up the phone and call me at any time. I always have time for a member of the Frost School of Music family. Mean­while, please accept my warmest thanks for your continued generosity and support.
      Best wishes,



Nancy Castleman-Dion
Assistant Dean for Development
Frost School of Music
Dear friend:
      Here in South Florida winter brings with it mild tem­per­a­tures, lots of warm sunshine and the opportunity to finish out the old year with a generous contribution to a favorite charity. One of the many upshots of supporting the Frost School of Music Annual Fund is the feeling of accomplishment: of lay­ing a brick, as it were, in the foundation of the school’s future. And your recent gift of $XXX helps us to turn our “ar­chi­tec­tural” plans into a musical and educational “building.”
      January is a particularly happy month for me because I write so many thank you notes to kind donors like yourself. Some development professionals think of these letters as a chore, but not me! I look forward to the chance to cor­res­pond directly with my fellow FSOM supporters; it is my time to touch base. I often receive touching responses to my notes, and I’m always glad to hear from you. So drop me a line anytime and remain an active part of our FSOM family.
      With your gift, we can invest our annual fund in our stu­dents and their education, which is, after all, the entire raisôn d’etre of the Frost School of Music. I hope you feel warm from the sun and warm inside for what you’re done to help us meet the needs of our students.
      Best wishes, and happy new year!!!



Nancy Castleman-Dion
Assistant Dean for Development
Frost School of Music